In 2018, Bull Garlington wrote an article that told the story of how a handwritten note had earned a contact his business. In his words, “That deployment of fine stationery made an impression. It emphasized that though we mostly connect…
Category:Branding
It’s true. Stationery and printed material usage has declined. However, print is still very much alive. So shouldn’t your remaining printed materials differentiate and leave a strong impression? If you agree, below are some of the trends in the industry…
It’s no surprise to anyone that with the popularity and ease of electronic communication, the use of stationery has decreased. However, paper is not dead as was once predicted. And stationery isn’t either. It is simply evolving like other communication…
While so much in business and life is now transacted online, there is much to be said for keeping your physical business card handy. In a recent Forbes article, only 3 of the 16 experts thought the business card was…
Color. It can make you feel. Make you pay attention. Make you remember. Color is one of the most powerful tools for communication and evoking emotion. However, it’s common to under-use or misuse color. There are many articles, papers and…
Auditing your brand can help you maximize your brand’s value, streamline procedures, increase efficiency and reduce costs. Working with existing or potential suppliers will allow you to come up with new and different ways to maximize your efficiency and your…
Technology – and therefore electronic media – has taken over our lives. It seems everywhere you go people have their heads down interacting with their phones or tablets instead of with each other. Many have claimed that traditional printed materials…
A professionally designed logo is extremely important to businesses of all types and sizes. As the initial first impression of your firm, your logo often gives clients a glimpse into what your firm is all about. It sets the tone…
Any firm with more than two people needs a place to gather around a table to discuss ideas, meet with business partners and present to clients. Conference rooms are set up to serve as a meeting place. Often they are overlooked for…
Paper is dead! Pens are extinct! We’ve been hearing about the virtual death of paper for decades. And yet, at almost every meeting, you find most attendees taking notes with paper and a pen. (Or a pencil for those of us…