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To Design or Not to Design, That is the Question

A professionally designed logo is extremely important to businesses of all types and sizes. As the initial first impression of your firm, your logo often gives clients a glimpse into what your firm is all about. It sets the tone…

2017 Trends Report

In a recent study of almost 300 law firms coupled with a review of the 2016 National Law Journal top 250 law firm’s brands and stationery, we have identified the latest trends in law firm branding, communication and business development…

5 Ways Your Conference Room Can Reflect Your Brand

Any firm with more than two people needs a place to gather around a table to discuss ideas, meet with business partners and present to clients.  Conference rooms are set up to serve as a meeting place.  Often they are overlooked for…

Hand Written Notes that Make Memories

Paper is dead!  Pens are extinct! We’ve been hearing about the virtual death of paper for decades.  And yet, at almost every meeting, you find most attendees taking notes with paper and a pen.  (Or a pencil for those of us…

Balch & Bingham LLP Rebrands Their Firm

In 2011, Balch & Bingham LLP, a 245-attorney law firm headquartered in  Birmingham, Alabama, initiated a project to “rebrand” the firm by creating a new image and logo design, adjusting the primary colors used in the logo, and introducing new colors as well as…

Casner and Edwards Rebrand

In 2013, Casner & Edwards, a 39-attorney law firm based in Boston, Massachusetts, began a project to “rebrand” the firm by creating a new logo design, website, and suite of stationery and other printed items to convey the new brand. The firm’s previous brand…

Williams Mullen Rebrands with ASL

In 2012, Williams Mullen, a 250+ attorney law firm headquartered in Richmond, Virginia, initiated a project to “rebrand” the firm which included creating a new logo design and tagline and introducing a new suite of stationery and other printed items. The previous logo…

Winstead Relies on ASL

Over the past five years, ASL has worked with Winstead PC on several major projects that demonstrate precisely how ASL can be an essential full-service partner to the largest and most sophisticated law firms in the U.S. legal market. the…