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Balch & Bingham LLP Rebrands Their Firm

In 2011, Balch & Bingham LLP, a 245-attorney law firm headquartered in  Birmingham, Alabama, initiated a project to “rebrand” the firm by creating a new image and logo design, adjusting the primary colors used in the logo, and introducing new colors as well as…

Casner and Edwards Rebrand

In 2013, Casner & Edwards, a 39-attorney law firm based in Boston, Massachusetts, began a project to “rebrand” the firm by creating a new logo design, website, and suite of stationery and other printed items to convey the new brand. The firm’s previous brand…

Williams Mullen Rebrands with ASL

In 2012, Williams Mullen, a 250+ attorney law firm headquartered in Richmond, Virginia, initiated a project to “rebrand” the firm which included creating a new logo design and tagline and introducing a new suite of stationery and other printed items. The previous logo…

Winstead Relies on ASL

Over the past five years, ASL has worked with Winstead PC on several major projects that demonstrate precisely how ASL can be an essential full-service partner to the largest and most sophisticated law firms in the U.S. legal market. the…

Bass Berry & Sims Creates Personalized Portfolio

Bass Berry & Sims PLC Headquarters: Nashville, TN | Product Focus: Expansion Portfolio In late 2009, Bass Berry & Sims PLC embarked on a complete identity change and rebranding project to coincide with the move of its headquarters to a…