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Is It Time for a Brand Audit?

Auditing your brand can help you maximize your brand’s value, streamline procedures, increase efficiency and reduce costs.  Working with existing or potential suppliers will allow you to come up with new and different ways to maximize your efficiency and your…

Balch & Bingham LLP Rebrands Their Firm

In 2011, Balch & Bingham LLP, a 245-attorney law firm headquartered in  Birmingham, Alabama, initiated a project to “rebrand” the firm by creating a new image and logo design, adjusting the primary colors used in the logo, and introducing new colors as well as…