It’s no surprise to anyone that with the popularity and ease of electronic communication, the use of stationery has decreased. However, paper is not dead as was once predicted. And stationery isn’t either. It is simply evolving like other communication…
Color. It can make you feel. Make you pay attention. Make you remember. Color is one of the most powerful tools for communication and evoking emotion. However, it’s common to under-use or misuse color. There are many articles, papers and…
In a recent study of almost 300 law firms coupled with a review of the 2017 National Law Journal top 500 law firm’s brands and stationery, we have identified the latest trends in law firm branding, communication and business development…
Auditing your brand can help you maximize your brand’s value, streamline procedures, increase efficiency and reduce costs. Working with existing or potential suppliers will allow you to come up with new and different ways to maximize your efficiency and your…
We all know how powerful brands can be. As consumers, when we choose a product or service, we’re not just looking at price. We often choose to do business with a company because of the company’s overall brand promise. The…
In 2011, Balch & Bingham LLP, a 245-attorney law firm headquartered in Birmingham, Alabama, initiated a project to “rebrand” the firm by creating a new image and logo design, adjusting the primary colors used in the logo, and introducing new colors as well as…
In 2013, Casner & Edwards, a 39-attorney law firm based in Boston, Massachusetts, began a project to “rebrand” the firm by creating a new logo design, website, and suite of stationery and other printed items to convey the new brand. The firm’s previous brand…
In 2012, Williams Mullen, a 250+ attorney law firm headquartered in Richmond, Virginia, initiated a project to “rebrand” the firm which included creating a new logo design and tagline and introducing a new suite of stationery and other printed items. The previous logo…
Over the past five years, ASL has worked with Winstead PC on several major projects that demonstrate precisely how ASL can be an essential full-service partner to the largest and most sophisticated law firms in the U.S. legal market. the…
Bass Berry & Sims PLC Headquarters: Nashville, TN | Product Focus: Expansion Portfolio In late 2009, Bass Berry & Sims PLC embarked on a complete identity change and rebranding project to coincide with the move of its headquarters to a…