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Handwritten Notes

The Power of the Handwritten Word

In 2018, Bull Garlington wrote an article that told the story of how a handwritten note had earned a contact his business. In his words, “That deployment of fine stationery made an impression. It emphasized that though we mostly connect…

Planning for 2021

2020 was an unpredictable year to say the least. It made longer term planning much more difficult. Toward the end of November, we surveyed over 500 firms to find out how they are planning on operating early in 2021. While…

Personal Touches in a Virtual World

Personal Touches in a Virtual World

So, traditional business development activities are out the window right? In-person events such as lunches, dinners and golf outings are just not happening. Other activities such as seminars and client meetings are now mostly virtual. With all the uncertainty, planning…

Stationery Trends - What's Next

Stationery Trends to Follow

It’s true. Stationery and printed material usage has declined.  However, print is still very much alive.  So shouldn’t your remaining printed materials differentiate and leave a strong impression?  If you agree, below are some of the trends in the industry…

2019 Branding Trends

In a recent study of almost 200 law firms coupled with a review of the National Law Journal top 500 law firm’s brands and stationery, we have identified the latest trends in law firm branding, communication and business development materials….

Stationery Evolution – 3 Ways to Progress

It’s no surprise to anyone that with the popularity and ease of electronic communication, the use of stationery has decreased.  However, paper is not dead as was once predicted.  And stationery isn’t either.  It is simply evolving like other communication…

Business Cards

4 Reasons to Still Carry Your Business Cards

While so much in business and life is now transacted online, there is much to be said for keeping your physical business card handy.   In a recent Forbes article, only 3 of the 16 experts thought the business card was…

branding trends

2018 Branding Trends

In a recent study of almost 300 law firms coupled with a review of the 2017 National Law Journal top 500 law firm’s brands and stationery, we have identified the latest trends in law firm branding, communication and business development…