In 2018, Bull Garlington wrote an article that told the story of how a handwritten note had earned a contact his business. In his words, “That deployment of fine stationery made an impression. It emphasized that though we mostly connect…
Category:Marketing
So, traditional business development activities are out the window right? In-person events such as lunches, dinners and golf outings are just not happening. Other activities such as seminars and client meetings are now mostly virtual. With all the uncertainty, planning…
Sending cards during the holidays seems to be a tradition that is dying. But are holiday cards really a thing of the past? A recent survey says no.
It’s no surprise to anyone that with the popularity and ease of electronic communication, the use of stationery has decreased. However, paper is not dead as was once predicted. And stationery isn’t either. It is simply evolving like other communication…
While so much in business and life is now transacted online, there is much to be said for keeping your physical business card handy. In a recent Forbes article, only 3 of the 16 experts thought the business card was…
Color. It can make you feel. Make you pay attention. Make you remember. Color is one of the most powerful tools for communication and evoking emotion. However, it’s common to under-use or misuse color. There are many articles, papers and…
Auditing your brand can help you maximize your brand’s value, streamline procedures, increase efficiency and reduce costs. Working with existing or potential suppliers will allow you to come up with new and different ways to maximize your efficiency and your…
Technology – and therefore electronic media – has taken over our lives. It seems everywhere you go people have their heads down interacting with their phones or tablets instead of with each other. Many have claimed that traditional printed materials…
Hosting a company or charity golf tournament? Remember: Gifts and prizes are key to golf events, and in fact, are the reason many people play in events and return again the following year. However, experts say it’s important not to…
Paper is dead! Pens are extinct! We’ve been hearing about the virtual death of paper for decades. And yet, at almost every meeting, you find most attendees taking notes with paper and a pen. (Or a pencil for those of us…