In a recent study of almost 300 law firms coupled with a review of the 2016 National Law Journal top 250 law firm’s brands and stationery, we have identified the latest trends in law firm branding, communication and business development…
Category:Branding
Any firm with more than two people needs a place to gather around a table to discuss ideas, meet with business partners and present to clients. Conference rooms are set up to serve as a meeting place. Often they are overlooked for…
Paper is dead! Pens are extinct! We’ve been hearing about the virtual death of paper for decades. And yet, at almost every meeting, you find most attendees taking notes with paper and a pen. (Or a pencil for those of us…
We all know how powerful brands can be. As consumers, when we choose a product or service, we’re not just looking at price. We often choose to do business with a company because of the company’s overall brand promise. The…
In 2011, Balch & Bingham LLP, a 245-attorney law firm headquartered in Birmingham, Alabama, initiated a project to “rebrand” the firm by creating a new image and logo design, adjusting the primary colors used in the logo, and introducing new colors as well as…
In 2013, Casner & Edwards, a 39-attorney law firm based in Boston, Massachusetts, began a project to “rebrand” the firm by creating a new logo design, website, and suite of stationery and other printed items to convey the new brand. The firm’s previous brand…
In 2012, Williams Mullen, a 250+ attorney law firm headquartered in Richmond, Virginia, initiated a project to “rebrand” the firm which included creating a new logo design and tagline and introducing a new suite of stationery and other printed items. The previous logo…
Over the past five years, ASL has worked with Winstead PC on several major projects that demonstrate precisely how ASL can be an essential full-service partner to the largest and most sophisticated law firms in the U.S. legal market. the…
In 2010, Sterne, Kessler, Goldstein & Fox initiated a multi-phased project to refresh the look of its printed materials. The initial phase of the project involved redesigning and reproducing the firm’s engraved letterhead. The second phase was focused largely on…