In the fast-paced legal industry, staying ahead of marketing trends is essential for maintaining a competitive edge. As we move through 2024, several key trends are shaping the landscape of legal marketing materials. Law firms that adapt to these trends…
It’s no surprise to anyone that with the popularity and ease of electronic communication, the use of stationery has decreased. However, paper is not dead as was once predicted. And stationery isn’t either. It is simply evolving like other communication…
While so much in business and life is now transacted online, there is much to be said for keeping your physical business card handy. In a recent Forbes article, only 3 of the 16 experts thought the business card was…
Color. It can make you feel. Make you pay attention. Make you remember. Color is one of the most powerful tools for communication and evoking emotion. However, it’s common to under-use or misuse color. There are many articles, papers and…
Auditing your brand can help you maximize your brand’s value, streamline procedures, increase efficiency and reduce costs. Working with existing or potential suppliers will allow you to come up with new and different ways to maximize your efficiency and your…
Any firm with more than two people needs a place to gather around a table to discuss ideas, meet with business partners and present to clients. Conference rooms are set up to serve as a meeting place. Often they are overlooked for…
Paper is dead! Pens are extinct! We’ve been hearing about the virtual death of paper for decades. And yet, at almost every meeting, you find most attendees taking notes with paper and a pen. (Or a pencil for those of us…
With group health-care rates spiking – some soaring by double digits in 2015 – companies are promoting healthier workplaces to help cut down on health-care claims. A Harvard University study, in fact, found that for every $1 invested in a…
The number one rule of business development is to always impress your clients. Happy clients will continue to give you their business and are much more likely to give you additional business and referrals. The number two rule of business development…
The rise in digital communication – such as websites, apps, email, social media, and blogs – has created an increase in the availability of channels with which to communicate. However, due to the sheer amount of ways we have to…