In the fast-paced legal industry, staying ahead of marketing trends is essential for maintaining a competitive edge. As we move through 2024, several key trends are shaping the landscape of legal marketing materials. Law firms that adapt to these trends…
In 2018, Bull Garlington wrote an article that told the story of how a handwritten note had earned a contact his business. In his words, “That deployment of fine stationery made an impression. It emphasized that though we mostly connect…
2020 was an unpredictable year to say the least. It made longer term planning much more difficult. Toward the end of November, we surveyed over 500 firms to find out how they are planning on operating early in 2021. While…
So, traditional business development activities are out the window right? In-person events such as lunches, dinners and golf outings are just not happening. Other activities such as seminars and client meetings are now mostly virtual. With all the uncertainty, planning…
Sending cards during the holidays seems to be a tradition that is dying. But are holiday cards really a thing of the past? A recent survey says no.
While so much in business and life is now transacted online, there is much to be said for keeping your physical business card handy. In a recent Forbes article, only 3 of the 16 experts thought the business card was…
The number one rule of business development is to always impress your clients. Happy clients will continue to give you their business and are much more likely to give you additional business and referrals. The number two rule of business development…