We all know how powerful brands can be. As consumers, when we choose a product or service, we’re not just looking at price. We often choose to do business with a company because of the company’s overall brand promise. The…
In 2011, Balch & Bingham LLP, a 245-attorney law firm headquartered in Birmingham, Alabama, initiated a project to “rebrand” the firm by creating a new image and logo design, adjusting the primary colors used in the logo, and introducing new colors as well as…
In 2013, Casner & Edwards, a 39-attorney law firm based in Boston, Massachusetts, began a project to “rebrand” the firm by creating a new logo design, website, and suite of stationery and other printed items to convey the new brand. The firm’s previous brand…
In 2012, Williams Mullen, a 250+ attorney law firm headquartered in Richmond, Virginia, initiated a project to “rebrand” the firm which included creating a new logo design and tagline and introducing a new suite of stationery and other printed items. The previous logo…
People are researching and buying services and products on their mobile devices in growing numbers. Successful firms must offer a mobile-optimized experience for clients and prospects to learn more about the organization and engage with its professionals, or risk losing…
Earlier this year, Rees Broome, a 37 attorney firm in Virginia and Maryland, relocated its headquarters to a new location in Tysons Corner, Virginia. In preparation for the move, ALL-STATE LEGAL worked with the firm to reprint all of its stationery and other…
Over the past five years, ASL has worked with Winstead PC on several major projects that demonstrate precisely how ASL can be an essential full-service partner to the largest and most sophisticated law firms in the U.S. legal market. the…
In 2010, Sterne, Kessler, Goldstein & Fox initiated a multi-phased project to refresh the look of its printed materials. The initial phase of the project involved redesigning and reproducing the firm’s engraved letterhead. The second phase was focused largely on…
Bass Berry & Sims PLC Headquarters: Nashville, TN | Product Focus: Expansion Portfolio In late 2009, Bass Berry & Sims PLC embarked on a complete identity change and rebranding project to coincide with the move of its headquarters to a…