Color. It can make you feel. Make you pay attention. Make you remember. Color is one of the most powerful tools for communication and evoking emotion. However, it’s common to under-use or misuse color. There are many articles, papers and…
In a recent study of almost 300 law firms coupled with a review of the 2017 National Law Journal top 500 law firm’s brands and stationery, we have identified the latest trends in law firm branding, communication and business development…
Auditing your brand can help you maximize your brand’s value, streamline procedures, increase efficiency and reduce costs. Working with existing or potential suppliers will allow you to come up with new and different ways to maximize your efficiency and your…
The International Engraved Graphics Association (IEGA) announced the winners of its 2017 Engraved Stationery Contest at a special awards presentation at the end of June. ALL-STATE LEGAL was the recipient of 18 awards – the most captured by any single engraver…
Technology – and therefore electronic media – has taken over our lives. It seems everywhere you go people have their heads down interacting with their phones or tablets instead of with each other. Many have claimed that traditional printed materials…
A professionally designed logo is extremely important to businesses of all types and sizes. As the initial first impression of your firm, your logo often gives clients a glimpse into what your firm is all about. It sets the tone…
Hosting a company or charity golf tournament? Remember: Gifts and prizes are key to golf events, and in fact, are the reason many people play in events and return again the following year. However, experts say it’s important not to…
In a recent study of almost 300 law firms coupled with a review of the 2016 National Law Journal top 250 law firm’s brands and stationery, we have identified the latest trends in law firm branding, communication and business development…
Any firm with more than two people needs a place to gather around a table to discuss ideas, meet with business partners and present to clients. Conference rooms are set up to serve as a meeting place. Often they are overlooked for…
Paper is dead! Pens are extinct! We’ve been hearing about the virtual death of paper for decades. And yet, at almost every meeting, you find most attendees taking notes with paper and a pen. (Or a pencil for those of us…